<Campaign slogan>

THE SECRET’S OUT

<Rationale>

Part of Olympia’s appeal is the hidden gem value of Olympia West and Olympia Central. This line serves as both reveal and call to action. There’s an urgency to it. It asks us to read on. It opens a door onto the idea of the conference, reminding us that of the wonders of Olympia Conference and introducing choice via Central and West.